Rad Hourani is not just a designer, a photographer, a filmmaker, or an artist. He is all of these at once. His work is an attentive study of the human body that celebrates neutrality as a defining human trait. The uniformity of his collection has such a distinctive language that it defies convention. Using principles of architecture to create his pieces, Rad Hourani constantly works with an eye to how a garment will perform in movement. Like origami, his patterns appear to have their own magic folds that enable his philosophy to emerge so that those who wear his garments feel comfortable, powerful and beyond time. It is fitting that Rad Hourani simply numbers his collections, freeing them from trends and seasons to ensure that they are timeless. The Rad Hourani unisex process advocates non-conformity as the essence of individualism. He sees modernity as an odyssey free of rules, gender, age, seasons, boundaries and conditioning. In his own vision, he is sketching a new, freer way to live.
Since his first show during paris haute couture week in july 2012, Rad Hourani has became the first designer to present a unisex haute couture show in costum history.