The deeper meaning of “UMASAN” is coming from UMA – mother of life/divine mother (the Great Goddess of Indian mythology) and SAN – is the meaning of unity and respect.
UMASAN is the first and only vegan High Fashion label that satisfies the needs of the new health style generation. The vegan label attaches a great importance to ecological and human production processes as well as the natural, sustainable and animal-friendly use of resources.
UMASAN creates this avant-garde ‘feel-good’ fashion with innovative vegan fabrics like SeaCell (seaweeds), MicroModal (beech wood) and TENCEL (eucalyptus wood) and more. It is UMASAN’s promise not to use any animal products, concentrating on humane/ecological production solutions and choose fabrics through the eyes of sustainability and earth consciousness. Not using animal products means that there is no wool, cashmere, leather and fur in the collections.
In symbiosis, UMASAN uses new shapes which are adjusted to the anatomy and kinesiology of the human being, based on the sophisticated Japanese cutting technique. UMASAN is also deeply inspired by Traditional Yoga philosophy and its idea of pure life and the conjunction between mind, body and spirit.
UMASAN is creating calmness within the madness of the fashion world and its ever evolving market insecurities. No color explosions, fabric overload or unnecessary trend back and forth. Pure black becomes a color of light and remains no longer a color of darkness. UMASAN is looking for balance and timelessness opposing industry standards.
SLOWING DOWN– is UMASAN’s main philosophy.